Social Media Management
Amy Van Looy
Springer International Publishing AG, 2016
73,25 €On orderDelivery: 2-3 weeks
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
- ISBN-13
- 9783319373058
- ISBN-10
- 3319373056
- Publisher
- Springer International Publishing AG
- Year
- 2016
- Publication date
- 2016-08-23
- Pages
- 250
- Dimensions
- 234x156x6
- Weight
- 261