Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing AG, 2016
172,25 €On orderDelivery: 2-3 weeks
The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.
- ISBN-13
- 9783319366814
- ISBN-10
- 3319366815
- Publisher
- Springer International Publishing AG
- Year
- 2016
- Publication date
- 2016-10-22
- Pages
- 429
- Dimensions
- 279x210x