Innovations in Social Marketing and Public Health Communication
Springer International Publishing AG, 2016
121,95 €On orderDelivery: 2-3 weeks
?This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions.
- ISBN-13
- 9783319366234
- ISBN-10
- 3319366238
- Publisher
- Springer International Publishing AG
- Year
- 2016
- Publication date
- 2016-08-23
- Pages
- 389
- Dimensions
- 235x155x