Handbook of Media Branding
Springer International Publishing AG, 2016
172,25 €On orderDelivery: 2-3 weeks
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research.
- ISBN-13
- 9783319362489
- ISBN-10
- 3319362488
- Publisher
- Springer International Publishing AG
- Year
- 2016
- Publication date
- 2016-10-22
- Pages
- 414
- Dimensions
- 235x155x