International Fragmentation
Springer International Publishing AG, 2016
66,50 €On orderDelivery: 2-3 weeks
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea.
- ISBN-13
- 9783319338453
- ISBN-10
- 3319338455
- Publisher
- Springer International Publishing AG
- Year
- 2016
- Publication date
- 2016-10-12
- Pages
- 154
- Dimensions
- 210x148x