Online Brand Communities
Francisco J. Martinez-Lopez, Rafael Anaya, Rocio Aguilar, Sebastian Molinillo
Springer International Publishing AG, 2015
121,95 €On orderDelivery: 2-3 weeks
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
- ISBN-13
- 9783319248240
- ISBN-10
- 3319248243
- Publisher
- Springer International Publishing AG
- Year
- 2015
- Publication date
- 2015-12-18
- Pages
- 253
- Dimensions
- 235x155x