Wine Positioning
A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Mora, Pierre
Springer International Publishing AG, 2015
98,50 €On orderDelivery: 2-3 weeks
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
- ISBN-13
- 9783319244792
- ISBN-10
- 3319244795
- Publisher
- Springer International Publishing AG
- Year
- 2015
- Publication date
- 2015-12-04
- Pages
- 219
- Dimensions
- 166 x 243 x 18
- Weight
- 496