Social Media Management
Amy Van Looy
Springer International Publishing AG, 2015
94,50 €On orderDelivery: 2-3 weeks
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
- ISBN-13
- 9783319219899
- ISBN-10
- 3319219898
- Publisher
- Springer International Publishing AG
- Year
- 2015
- Publication date
- 2015-09-24
- Pages
- 250
- Dimensions
- 243x161x22
- Weight
- 580