Brand Building and Marketing in Key Emerging Markets
Niklas Schaffmeister
Springer International Publishing AG, 2015
66,50 €On orderDelivery: 2-3 weeks
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.
- ISBN-13
- 9783319194813
- ISBN-10
- 331919481X
- Publisher
- Springer International Publishing AG
- Year
- 2015
- Publication date
- 2015-10-19
- Pages
- 405
- Dimensions
- 167x243x27
- Weight
- 772