Rethinking Place Branding
Springer International Publishing AG, 2014
185,95 €On orderDelivery: 2-3 weeks
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.
- ISBN-13
- 9783319124230
- ISBN-10
- 3319124234
- Publisher
- Springer International Publishing AG
- Year
- 2014
- Publication date
- 2014-12-08
- Pages
- 248
- Dimensions
- 235x155x