Internet-Based Customer Value Management
Tymoteusz Doligalski
Springer International Publishing AG, 2014
66,50 €On orderDelivery: 2-3 weeks
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.
- ISBN-13
- 9783319098548
- ISBN-10
- 3319098543
- Publisher
- Springer International Publishing AG
- Year
- 2014
- Publication date
- 2014-10-31
- Pages
- 152
- Dimensions
- 242x163x13
- Weight
- 390