Aiming Big with Small Cars
Cornelius Herstatt, Rajnish Tiwari
Springer International Publishing AG, 2013
121,95 €On orderDelivery: 2-3 weeks
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.
- ISBN-13
- 9783319020655
- ISBN-10
- 331902065X
- Publisher
- Springer International Publishing AG
- Year
- 2013
- Publication date
- 2013-11-12
- Pages
- 229
- Dimensions
- 244x165x21
- Weight
- 514