Toward Cross-Channel Management
Felix Brunner, Thomas Rudolph
De Gruyter, 2015
101,75 €On orderDelivery: 2-3 weeks
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers.
- ISBN-13
- 9783110416985
- ISBN-10
- 3110416980
- Publisher
- De Gruyter
- Year
- 2015
- Publication date
- 2015-01-29
- Pages
- 84
- Dimensions
- 240x170x
- Weight
- 279