Persuasive Signs
Danesi, Marcel, Ron Beasley
De Gruyter, 2002
80,75 €On orderDelivery: 2-3 weeks
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.
- ISBN-13
- 9783110173406
- ISBN-10
- 3110173409
- Publisher
- De Gruyter
- Year
- 2002
- Publication date
- 2002-10-09
- Pages
- 204
- Dimensions
- 234x161x17
- Weight
- 428