B2B Customer Engagement Strategy
Daniel D. Prior
Springer International Publishing AG, 2023
92,25 €On orderDelivery: 2-3 weeks
This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.
- ISBN-13
- 9783031234088
- ISBN-10
- 3031234081
- Publisher
- Springer International Publishing AG
- Year
- 2023
- Publication date
- 2023-04-04
- Pages
- 226
- Dimensions
- 154x236x17
- Weight
- 382