Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
Springer International Publishing AG, 2023
172,25 €On orderDelivery: 2-3 weeks
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption.
- ISBN-13
- 9783031202032
- ISBN-10
- 3031202031
- Publisher
- Springer International Publishing AG
- Year
- 2023
- Publication date
- 2023-02-28
- Pages
- 302
- Dimensions
- 210x148x