Ethics and Biopower in Neuromarketing
Joshua Penrod
Springer International Publishing AG, 2022
59,75 €On orderDelivery: 2-3 weeks
This book explores the ethical and policy implications of the use of neuroscience in marketing. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance.
- ISBN-13
- 9783031185489
- ISBN-10
- 303118548X
- Publisher
- Springer International Publishing AG
- Year
- 2022
- Publication date
- 2022-10-31
- Pages
- 167
- Dimensions
- 219x155x15
- Weight
- 344