Performance Excellence in Marketing, Sales and Pricing
Marc Helmold
Springer International Publishing AG, 2022
66,50 €On orderDelivery: 2-3 weeks
Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
- ISBN-13
- 9783031100963
- ISBN-10
- 3031100964
- Publisher
- Springer International Publishing AG
- Year
- 2022
- Publication date
- 2022-09-07
- Pages
- 271
- Dimensions
- 235x155x