Business Advancement through Technology Volume I
Springer International Publishing AG, 2023
185,50 €On orderDelivery: 2-3 weeks
This two-volume edited collection explores the impact of technology on business advancement. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes.
- ISBN-13
- 9783031077715
- ISBN-10
- 3031077717
- Publisher
- Springer International Publishing AG
- Year
- 2023
- Publication date
- 2023-12-14
- Pages
- 275
- Dimensions
- 210x148x