Generation Z Marketing and Management in Tourism and Hospitality
Springer Nature Switzerland AG, 2022
238,25 €On orderDelivery: 2-3 weeks
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
- ISBN-13
- 9783030706975
- ISBN-10
- 3030706974
- Publisher
- Springer Nature Switzerland AG
- Year
- 2022
- Publication date
- 2022-05-26
- Pages
- 332
- Dimensions
- 210x148x