Online Impulse Buying and Cognitive Dissonance
Alessio Di Leo, Giovanni Mattia, Ludovica Principato
Springer Nature Switzerland AG, 2021
79,75 €On orderDelivery: 2-3 weeks
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
- ISBN-13
- 9783030659226
- ISBN-10
- 3030659224
- Publisher
- Springer Nature Switzerland AG
- Year
- 2021
- Publication date
- 2021-02-13
- Pages
- 99
- Dimensions
- 210x148x