B2B Marketing
Springer Nature Switzerland AG, 2022
79,75 €On orderDelivery: 2-3 weeks
Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.
- ISBN-13
- 9783030542948
- ISBN-10
- 3030542947
- Publisher
- Springer Nature Switzerland AG
- Year
- 2022
- Publication date
- 2022-05-04
- Pages
- 755
- Dimensions
- 235x155x