Media Management
Bernd W. Wirtz
Springer Nature Switzerland AG, 2020
198,50 €On orderDelivery: 2-3 weeks
Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG“The media business is subject to substantial change while differences between distinctive media areas are fading away.
- ISBN-13
- 9783030479121
- ISBN-10
- 3030479129
- Publisher
- Springer Nature Switzerland AG
- Year
- 2020
- Publication date
- 2020-09-12
- Pages
- 315
- Dimensions
- 235x155x