Advances in National Brand and Private Label Marketing

Springer Nature Switzerland AG, 2020

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This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).

ISBN-13
9783030477639
ISBN-10
3030477630
Publisher
Springer Nature Switzerland AG
Year
2020
Publication date
2020-05-14
Pages
178
Dimensions
235x155x