Advances in Digital Marketing and eCommerce
Springer Nature Switzerland AG, 2020
121,95 €On orderDelivery: 2-3 weeks
Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
- ISBN-13
- 9783030475949
- ISBN-10
- 3030475948
- Publisher
- Springer Nature Switzerland AG
- Year
- 2020
- Publication date
- 2020-05-07
- Pages
- 220
- Dimensions
- 235x155x