Total Revenue Management (TRM)
Marc Helmold
Springer Nature Switzerland AG, 2020
98,50 €On orderDelivery: 2-3 weeks
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.
- ISBN-13
- 9783030469849
- ISBN-10
- 3030469840
- Publisher
- Springer Nature Switzerland AG
- Year
- 2020
- Publication date
- 2020-06-04
- Pages
- 191
- Dimensions
- 235x155x