Business and Social Media in the Middle East
Springer Nature Switzerland AG, 2020
172,25 €On orderDelivery: 2-3 weeks
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.
- ISBN-13
- 9783030459598
- ISBN-10
- 3030459594
- Publisher
- Springer Nature Switzerland AG
- Year
- 2020
- Publication date
- 2020-06-26
- Pages
- 184
- Dimensions
- 210x148x