Rethinking Luxury Fashion

Thomai Serdari

Springer Nature Switzerland AG, 2020

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Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

ISBN-13
9783030453008
ISBN-10
3030453006
Publisher
Springer Nature Switzerland AG
Year
2020
Publication date
2020-09-02
Pages
191
Dimensions
156x219x21
Weight
414