Marketing Channels and Supply Chain Networks in North America
Karen Hopkins, O. C. Ferrell, Robert D. Tamilia
Springer Nature Switzerland AG, 2020
66,50 €On orderDelivery: 2-3 weeks
This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.
- ISBN-13
- 9783030448691
- ISBN-10
- 303044869X
- Publisher
- Springer Nature Switzerland AG
- Year
- 2020
- Publication date
- 2020-04-10
- Pages
- 67
- Dimensions
- 235x155x