Hedonism, Utilitarianism, and Consumer Behavior
Daniele Scarpi
Springer Nature Switzerland AG, 2020
66,50 €On orderDelivery: 2-3 weeks
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research.
- ISBN-13
- 9783030438753
- ISBN-10
- 3030438759
- Publisher
- Springer Nature Switzerland AG
- Year
- 2020
- Publication date
- 2020-05-29
- Pages
- 192
- Dimensions
- 210x148x