Consuming Extreme Sports
Francesco Raggiotto
Springer Nature Switzerland AG, 2020
66,50 €On orderDelivery: 2-3 weeks
By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.
- ISBN-13
- 9783030401269
- ISBN-10
- 303040126X
- Publisher
- Springer Nature Switzerland AG
- Year
- 2020
- Publication date
- 2020-03-13
- Pages
- 126
- Dimensions
- 210x148x