Strategic Innovative Marketing and Tourism
Springer Nature Switzerland AG, 2020
380,50 €On orderDelivery: 2-3 weeks
Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.
- ISBN-13
- 9783030361259
- ISBN-10
- 303036125X
- Publisher
- Springer Nature Switzerland AG
- Year
- 2020
- Publication date
- 2020-03-11
- Pages
- 1105
- Dimensions
- 241x166x67
- Weight
- 1832