International Marketing Strategy
Donata Vianelli, Giovanna Pegan, Patrizia de Luca
Springer Nature Switzerland AG, 2019
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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.
- ISBN-13
- 9783030335878
- ISBN-10
- 3030335879
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-12-06
- Pages
- 188
- Dimensions
- 235x155x