Channel Strategies and Marketing Mix in a Connected World
Springer Nature Switzerland AG, 2019
158,95 €On orderDelivery: 2-3 weeks
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world.
- ISBN-13
- 9783030317324
- ISBN-10
- 3030317323
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-12-19
- Pages
- 282
- Dimensions
- 235x155x