Donald Trump and the Branding of the American Presidency
Kenneth M. Cosgrove
Springer Nature Switzerland AG, 2022
66,50 €On orderDelivery: 2-3 weeks
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.
- ISBN-13
- 9783030304959
- ISBN-10
- 3030304957
- Publisher
- Springer Nature Switzerland AG
- Year
- 2022
- Publication date
- 2022-10-31
- Pages
- 235
- Dimensions
- 210x148x