User Experience Is Brand Experience
Andreas Riener, Anna-Katharina Frison, Felix van de Sand, Katharina Holl, Pamela Zotz
Springer Nature Switzerland AG, 2019
92,25 €On orderDelivery: 2-3 weeks
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.
- ISBN-13
- 9783030298678
- ISBN-10
- 3030298671
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-11-21
- Pages
- 171
- Dimensions
- 235x155x