Competitive Branding Strategies
Rajagopal
Springer Nature Switzerland AG, 2019
145,75 €On orderDelivery: 2-3 weeks
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.
- ISBN-13
- 9783030249328
- ISBN-10
- 3030249328
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-10-08
- Pages
- 288
- Dimensions
- 210x148x