Brands and Cultural Analysis
Arthur Asa Berger
Springer Nature Switzerland AG, 2019
73,25 €On orderDelivery: 2-3 weeks
Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.
- ISBN-13
- 9783030247089
- ISBN-10
- 3030247082
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-11-06
- Pages
- 177
- Dimensions
- 210x148x