International Business and Emerging Economy Firms
Springer Nature Switzerland AG, 2019
158,95 €On orderDelivery: 2-3 weeks
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept.
- ISBN-13
- 9783030244811
- ISBN-10
- 3030244814
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-09-23
- Pages
- 259
- Dimensions
- 210x148x