Strategic Innovative Marketing
Springer Nature Switzerland AG, 2019
172,25 €On orderDelivery: 2-3 weeks
The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation.
- ISBN-13
- 9783030160982
- ISBN-10
- 303016098X
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-05-26
- Pages
- 275
- Dimensions
- 235x155x