Financial Dimensions of Marketing Decisions
David W. Stewart
Springer Nature Switzerland AG, 2019
198,50 €On orderDelivery: 2-3 weeks
This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.
- ISBN-13
- 9783030155643
- ISBN-10
- 3030155641
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-06-13
- Pages
- 247
- Dimensions
- 210x148x