Consumer Engineering, 1920s–1970s
Springer Nature Switzerland AG, 2019
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Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.
- ISBN-13
- 9783030145637
- ISBN-10
- 3030145638
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-06-14
- Pages
- 296
- Dimensions
- 235x155x