Toolbox for Marketing and Management
Ralf T. Kreutzer
Springer Nature Switzerland AG, 2019
85,95 €On orderDelivery: 2-3 weeks
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.
- ISBN-13
- 9783030138226
- ISBN-10
- 3030138224
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-05-16
- Pages
- 260
- Dimensions
- 241x165x22
- Weight
- 582