Contemporary Marketing Strategy
Rajagopal
Springer Nature Switzerland AG, 2019
172,25 €On orderDelivery: 2-3 weeks
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
- ISBN-13
- 9783030119102
- ISBN-10
- 3030119106
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-02-25
- Pages
- 277
- Dimensions
- 210x148x