Customer Engagement in Theory and Practice
Katarzyna Zyminkowska
Springer Nature Switzerland AG, 2019
66,50 €On orderDelivery: 2-3 weeks
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.
- ISBN-13
- 9783030116767
- ISBN-10
- 303011676X
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-03-08
- Pages
- 159
- Dimensions
- 210x148x