Predicting Movie Success at the Box Office

Barrie Gunter

Springer Nature Switzerland AG, 2019

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This book explores the different factors that can influence a new movie’s prospects at the box office. While box office revenues represent only part of a movie’s earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about.

ISBN-13
9783030101121
ISBN-10
3030101126
Publisher
Springer Nature Switzerland AG
Year
2019
Publication date
2019-01-26
Pages
270
Dimensions
210x148x