The Experience Logic as a New Perspective for Marketing Management
Springer Nature Switzerland AG, 2019
133,25 €On orderDelivery: 2-3 weeks
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.
- ISBN-13
- 9783030084783
- ISBN-10
- 3030084787
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-01-24
- Pages
- 220
- Dimensions
- 235x155x