Consumer Psychology
Brian M. Young
Springer Nature Switzerland AG, 2019
85,95 €On orderDelivery: 2-3 weeks
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.
- ISBN-13
- 9783030081294
- ISBN-10
- 303008129X
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-01-26
- Pages
- 354
- Dimensions
- 210x148x