Case Studies on Social Marketing
Springer Nature Switzerland AG, 2019
85,95 €On orderDelivery: 2-3 weeks
in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
- ISBN-13
- 9783030048426
- ISBN-10
- 303004842X
- Publisher
- Springer Nature Switzerland AG
- Year
- 2019
- Publication date
- 2019-03-07
- Pages
- 252
- Dimensions
- 243x167x21
- Weight
- 552