Cultural Heritage Marketing
Izabella Parowicz
Springer Nature Switzerland AG, 2018
79,75 €On orderDelivery: 2-3 weeks
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.
- ISBN-13
- 9783030002862
- ISBN-10
- 3030002861
- Publisher
- Springer Nature Switzerland AG
- Year
- 2018
- Publication date
- 2018-11-07
- Pages
- 158
- Dimensions
- 156x218x20
- Weight
- 336